Shane Skillen

I've spent my career reading two things for a living — people, and now the machines learning to think like them.

For more than two decades I've run Hotspex around one question: what do people actually feel, beneath what they'll admit in a survey? We map the emotional landscape of a brand and turn it into decisions worth millions.

Now the same instinct points at AI. I train executives, teams, and governments to stop fearing it and start compounding with it — and I back the Canadian founders building the frontier. Father of three. Skier. Relentless optimist about what people and machines can do together.